Effective Date: July 15, 2026

Event Strategies, Inc., and its partners, affiliates and subsidiaries ("We," "our," or "us") respect your privacy. This Privacy Policy (this “Policy”) explains how we collect, use, disclose, retain, and protect personal information when you use our websites, mobile applications, event registration tools, sports programs, recruiting services, social media pages, and related online and offline services (the "Services").

This Policy applies to parents, guardians, athletes, participants, applicants, and other users who interact with the Services or provide personal information to us.

Where consent is required, such as for certain sensitive information, marketing, or minor data uses, we will request it through the Services or another appropriate method.

We may update this Policy from time to time. The Effective Date above shows when it was last updated.

1. Information We Collect:

A. We collect information you provide, information collected automatically when you use the Services, and information from partners, service providers, public sources, and optional activities you choose to join.

B. “Personal Information” means information that identifies, relates to, describes, or can reasonably be linked to an individual or household. We collect Personal Information when you register, create an account, attend events, use our sites or apps, sign up for marketing, contact us, complete forms, or otherwise interact with the Services. We may combine automatically collected information with information you provide to support analytics, personalization, and advertising choices.

C. The Personal Information we may collect includes the categories below. We do not collect every category from every user.

(i) Identifiers, such as name, date of birth, email address, phone number, mailing or billing address, username, account name, signature, IP address, and device identifiers

(ii) Demographic Information, such as age, gender, country, language preference, and other protected classifications under California or federal law.

(iii) Payment and transaction information, such as payment card details, billing information, purchases, refunds, and transaction history.

(iv) Health and safety information, such as allergies, medical conditions, and emergency contacts, when needed for participant safety and, where required, with consent from the participant, parent, or guardian.

(v) Sports performance and biometric information, such as height, weight, dominant hand, player statistics, rankings, and, if collected, biometric identifiers used for verification, safety, or performance-related purposes.

(vi) User Credentials, such as username, password, password hints, and similar security information used to create an account and authenticate users of the Services.

(vii) Device data, such as device type, device identifiers, browser, operating system, Internet service provider, and permissions settings.

(viii) Usage Data, such as browsing history, search queries, and how you engage with and navigate our Services.

(ix) Log information, such as pages viewed, features used, purchases, time spent, access dates, cookie data, IP address, browser, operating system, and referring or exit pages.

(x) Location Data, such as IP addresses received from your device and your specific location information drawn from your device’s GPS, Bluetooth, or WiFi signals, including information about nearby WiFi networks, location beacons, and cell towers.

(xi) Audio, visual, and media information, such as photos, videos, livestreams, recordings, and content you share with us or that we capture at events in public or permitted areas.

(xii) Third Party Integrations. If you connect your use of the Services through a third-party service (e.g., a social media platform), the third party may share certain information from your third-party account with us.

(xiii) Employment-related information, including details found in resumes and applications you submit for our review and consideration.

(xiv) Educational details, including your school, graduation year, and grade point average (“GPA”).

(xv) Inferences. In addition to what you provide directly, we infer your interests and preferences from other data we collect, such as the content and advertisements you interact with while using the Services or use to create a profile reflecting your preferences, behaviors, or characteristics (such as traits, psychological patterns, or abilities)

(xvi) Other Third-Party Data, consisting of the categories above, collected from third-party sources outside of the Services, such as data from our affiliates, partners, sponsors, vendors, or public sources.

(xvii) Communications, including the communications you send to us through human agents, AI chatbots, and automated systems, such as customer service inquiries, registration questions, product reviews, and other feedback regarding the Services.

D. If we collect materially different categories of Personal Information, we will provide any notice required by applicable law before or at the time of collection.

E. If you provide Personal Information for a minor, you represent that you are the minor's parent or legal guardian or otherwise have authority to provide that information.

2. How We Collect Information:

A. Information You Provide. We collect information you provide when you create an account, register for events, make purchases, complete forms, request information, sign up for marketing, enter promotions, contact us, or respond to surveys.

B. Cookies, Pixels, Web Beacons, and Similar Technologies. We use these technologies to operate the Services, remember settings, measure performance, personalize content, support advertising, and understand how users interact with our Services. You can manage cookies through your browser, device settings, and, where available, our cookie banner or consent tool.

(i) These technologies may collect device, usage, location, and interaction data and may combine it with other information to support analytics, personalization, and advertising choices.

(ii) If you block or delete cookies, some Services may not function properly.

(iii) We also use other local storage methods like Local Shared Objects (commonly called "Flash Cookies"). These technologies operate like cookies, but they may store information in places other than your browser, making them harder to manage via standard browser controls. Your browser settings may offer controls for other types of local storage as well.

(iv) We use cookies, combined with additional data, to enhance your experience when using our Services (or other sites), including:

(a) Authenticating your identity when using our Services.

(b) Remembering your settings and account details.

(c) Measuring the effectiveness of our Services, advertisements, and emails (for instance, tracking which emails you open or interact with).

(d) Tailoring content and advertisements to your browsing behavior and interests.

(v) We may work with advertising and analytics partners that use cookies, pixels, device identifiers, hashed email addresses, or similar technologies for targeted advertising and measurement. These activities may be considered a "sale," "sharing," or targeted advertising under some state laws. You can opt out as described in "Your Privacy Rights" and through available cookie controls.

(vi) Web beacons are tiny pieces of code embedded in webpages, emails, or videos that collect information about your browser and device. They are used to track page visits, email opens, and deliver cookies to your device.

C. Information from Other Sources. We may receive information from service providers, analytics providers, social networks, governing bodies, partners, sponsors, public sources, and other third parties.

(i) Third-party data providers: For instance, we obtain Personal Information from analytics services like Google Analytics.

(ii) Service Providers: We may receive Personal Information from our service providers and others who assist with our provision of Services.

(iii) Social Networks: If you engage with us on social media—such as by posting to our pages, tagging us, using hashtags, or commenting on posts—we may collect information from your social media account, including your account name, handle, recent activity, content of posts where we are tagged, and other details found on your profile to better interact with our audience.

(iv) Governing Bodies: For example, we may interact with governing bodies, to comply with the policies and training standards required by organizations governing our Services.

3. How We Use Personal Information: We use Personal Information for the purposes below, depending on your relationship with us and the Services you use:

A. Provide and manage accounts, registrations, events, athlete profiles, statistics, recruiting services, purchases, and customer support.

B. Send marketing, event updates, reminders, offers, and personalized content, consistent with your choices and applicable law.

C. Offering a more tailored, relevant, and customized experience for our users.

D. Communicate with you by email, SMS/MMS, phone, push notification, or other channels about the Services, your account, registrations, safety matters, requests, and support inquiries.

E. Enabling your interaction with the Services, such as allowing you to post comments and reviews, connect with other users, and share content on social media.

F. Processing payments for Services rendered to you.

G. Detect, prevent, and respond to security incidents, fraud, abuse, unlawful activity, and safety risks.

H. Troubleshooting to find and fix issues that affect the intended functionality.

I. Protect the rights, health, and safety of participants, users, ourselves, and others.

J. Conducting activities to ensure the safety of the Services we manage and offer.

K. Comply with laws, regulations, legal processes, governing-body rules, and lawful requests from courts, law enforcement, and government authorities.

4. How We Disclose Personal Information: We disclose Personal Information as described below. Some advertising, analytics, sponsor, or partner disclosures may be considered a "sale," "sharing," or targeted advertising under applicable privacy laws.

A. Affiliates. We may share Personal information with current and future “affiliates,” a term that includes our parent and subsidiary companies, joint venture partners, or other companies we control, are controlled by, or with which we are under common control.

B. Service Providers and Contractors. We disclose Personal Information to vendors that support the Services, such as payment processors, registration platforms, hosting providers, marketing tools, analytics providers, customer support tools, IT providers, insurers, and security vendors. They may use Personal Information only as permitted by our agreements and applicable law.

C. Operational Partners. We may disclose Personal Information to partners that help operate events, leagues, recruiting services, media services, venues, and related programs. Where a partner uses Personal Information for its own purposes, its privacy policy may also apply.

D. Business Partners and Sponsors. With your consent or as permitted by law, we may disclose Personal Information to sponsors, retailers, broadcast partners, or other business partners for offers, promotions, event experiences, and related programs. Their privacy practices are governed by their own policies.

E. User Referrals. If you refer another individual to our website or Services or use a “share this article” or any similar feature on our Services, we may collect your name, phone number, email address, and user ID, as well as the information of your referral, as provided by you or them. We may use this information for the business purposes described above.

F. Legal, Safety, and Rights Protection. We may disclose Personal Information when we believe it is required or permitted by law, needed to respond to legal process or government requests, relevant to safety or security, or necessary to protect rights, property, users, ourselves, or others.

G. Aggregated Data Sets. We may share other information with third parties in a manner that does not identify users, including, for example, aggregated information.

5. Security of Personal Information:

A. We use reasonable physical, technical, and organizational safeguards designed to protect Personal Information, including access controls, encryption or pseudonymization where appropriate, backups, vendor controls, and periodic security testing and assessments.

B. While we take steps to protect Personal Information, we cannot guarantee that our safeguards will be entirely effective or adequate. Additionally, please be aware that data transmission over the Internet is not always fully secure, and we cannot guarantee the security of information you transmit through the Services.

C. We recommend that you help us keep your Personal Information  safe by taking reasonable steps, such as keeping your passwords private and not disclosing sensitive Personal Information in places that can be accessed publicly.

6. Data Retention:

A. We retain Personal Information only as long as reasonably necessary for the purposes described in this Policy, unless a longer period is required or permitted by law.

(i) while you maintain an active account or use our services,

(ii) as required by applicable laws, regulations, and government requests, and

(iii) to protect our rights, property, safety, and legitimate business interests, as well as those of our users and third parties. 

B. Retention periods vary by data category and context. We consider the purpose of collection, account activity, event participation, legal requirements, limitation periods, dispute needs, fraud prevention, safety, and legitimate business needs.

(i) the purpose for which the information was collected,

(ii) applicable legal requirements and statutes of limitations,

(iii) ongoing business relationships and account activity, and

(iv) legitimate business needs, including dispute resolution and fraud prevention.

7. Children’s Privacy:

A. Our Services are intended for parents, guardians, and users who are at least 13 years old, unless a parent or legal guardian registers or provides information for a younger participant. We do not knowingly collect Personal Information online from children under 13 without verifiable parental consent where required. Parents and guardians may request access to, correction of, or deletion of a child's Personal Information by contacting us.

B. We do not sell or share Personal Information of users we know are under 16, or use it for targeted advertising, unless we have affirmative authorization where permitted and required by applicable law. We do not use children's Personal Information for targeted advertising where applicable law prohibits it.

8. Your Options and Controls:

A. You can control certain uses of your Personal Information as described below:

(i) Marketing emails: use the "unsubscribe" link in our emails. We may still send transactional or service-related messages.

(ii) Promotional texts: reply "STOP" to opt out. We may send a confirmation message.

(iii) You can manage or opt out of push notifications by selecting which notifications youwould like to receive. Alternatively, you can disable push notifications through your phone’s settings.

(iv) Partner marketing: contact us as described in “Contact Us” with the subject line "Privacy" to opt out of third-party direct marketing disclosures.

(v) Depending on local laws, you may have the right to access, update, delete, or correct your personal information that we hold, subject to specific legal exceptions.

(vi) Targeted advertising: use our cookie controls, opt-out links, or browser-based opt-out preference signals, where available.

(vii) Location data: manage location permissions through your device or app settings. Some location-based features may not work if location is disabled.

B. You can exercise privacy rights by contacting us as described in “Contact Us,” using any available request form or privacy link, following instructions in our communications, or adjusting device, app, browser, cookie, or advertising settings.

C. Please note that if you choose not to provide Personal Information, we may be unable to offer the Services (including certain products, services, or experiences), and some features may not be able to reflect your preferences and interests. If any Personal Information is required, we will clearly inform you at the point of collection so you can decide whether to participate. If you have any questions about the Personal Information we collect or retain, or your rights, please reach out using the details in the “Contact Us”section.

9. Your Privacy Rights:

A. Depending on where you live, you may have the rights below. These rights are subject to legal limits and exceptions.

(i) Access and portability: request access to the Personal Information we process about you and, where required, receive it in a portable format.

(ii) Correction: The right to request corrections or updates to any inaccurate Personal Information.

(iii) Deletion: The right to request the deletion of your Personal Information, subject to certain exceptions. 

(iv) Opt out: opt out of marketing, targeted advertising, sale or sharing of Personal Information, and certain profiling, where applicable.

B. We disclose the categories of Personal Information we collect, use, disclose, sell, or share in "Information We Collect," “How We Use Personal Information,” and “How We Disclose Personal Information.”

C. To exercise your rights, including access, correction, deletion, portability, opt-out, appeal, authorized-agent, or limit-sensitive-information rights, contact us as described in "Contact Us" or use any privacy request method we make available.

D. We endeavor to respond to a privacy rights request within the required timeframes. If we need more time, we will inform you of the reason and extension period in writing. If you submit your request electronically through our request form, we will deliver our written response to the verified email associated with the request. We will deliver our written response by mail or electronically, at your option. We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request. 

E. Right to Appeal. Depending on the laws applicable to you, if you are not satisfied with our response to you, you may have the ability to appeal our response. If an appeal right is applicable to you, we will let you know in our response to you.

F. Categories of Personal Information. We collect and in the past twelve (12) months have collected the following categories of Personal Information for our business purposes:

(i) Personal Identifiers.

(ii) Personal information categories listed in the California Customer Records statute (Cal. Civ. Code 1798.80(e)).

(iii) Commercial information (such as transaction data).

(iv) Internet or other similar network activity.

(v) Geolocation data.

(vi) Audio, electronic, visual, or similar information.

(vii) Inferences drawn from any of the above categories of personal information.

G. Sources of Personal Information. The sources from which we collect Personal information are described in the section “Personal Information We Collect.”  

H. Purposes for Collecting Personal Information. We collect and disclose the personal information identified in the lists above for the purposes outlined in the section ‘How we use your personal information and on what grounds’

I. California-Specific Rights. California residents may have additional rights under the California Consumer Privacy Act (“CCPA”), California Privacy Rights Act (“CPRA”), and California Shine the Light. These rights include:

(i) Right to Know: You have the right to request the categories and specific pieces of Personal Information we collect about you, the purposes for which the Personal Information is used, and whether we sell or share the Personal Information.

(ii) Right to Delete: You have the right to request that we delete your Personal Information, subject to certain exceptions.

(iii) Right to Opt-Out of Sale: If applicable, you have the right to opt out of the sale of your Personal Information.

(iv) Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

J. California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our customers who are California residents to request and obtain from us once a year, free of charge, information about the Personal Information we disclose to third parties for direct marketing purposes in the preceding calendar year. Not all information sharing is covered by the "Shine The Light" requirements, and only information on covered sharing will be included in our response. Under California law, businesses are only required to respond to a request once during any calendar year. If you are a California resident and would like a copy of this notice, please reach out using the details in the “Contact Us” section.

K. Categories of Personal Information Shared in the Preceding twelve (12) months: We do not sell Personal Information in exchange for any monetary consideration. We do share Personal Information for other benefits as defined by Cal. Civ. Code 1798.140(ad) and some of these activities may be deemed a “sale” under applicable law. Select third parties, such as advertising technology partners, data analytics providers, and social networks, may collect or receive Personal Information so that we can engage in targeted advertising. You have a right to direct us not to sell or share your Personal Information. We do not knowingly sell or share the Personal Information of consumers who are under sixteen (16) years of age.

L. Recipients of Personal Information: We have disclosed in the preceding twelve (12) months Personal Information as necessary for specific “business purposes,” as defined by Cal. Civ. Code 1798.140(e) and specified in the section “How We Share Your Personal Information.” This includes sharing personal identifiers, commercial information, and internet or other electronic network activity with payment processing providers, customer relationship management, consulting, e-mail, product feedback, helpdesk services, advertising networks, website analytics companies, and event sponsors.

M. Other State-Specific Rights: Eligible residents of Colorado, Connecticut, Delaware, Maryland, Massachusetts, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah, and Virginia have rights with respect to the Personal Information that we collect about them. Any terms not defined in this section have the same meaning as defined under applicable laws, acts, and regulations. Subject to certain exceptions, if you are an eligible resident of one of these states, you have certain privacy rights which may include, depending on your state of residency:

(i) Right to Know/Access. You have the right to confirm whether we process your Personal Information and access such Personal Information. You also have the right to obtain your Personal Information in a portable, and to the extent reasonably feasible, readily usable format that you can transmit without hindrance. In addition, eligible Oregon residents have the right to receive a list of specific third parties to which hawse have disclosed any Personal Information.

(ii) Right to Delete. You have the right to request that we delete the Personal Information you have provided to us or that we have otherwise obtained about you. 

(iii) Right to Correct. You have the right to request that we correct inaccuracies in your Personal Information, considering the nature of the Personal Information and the purposes of the processing of your Personal Information.

(iv) Right to Opt-Out. You have the right to opt out of the processing of your Personal Information for the purposes of (i) targeted advertising, (ii) the sale of your Personal Information and (iii) profiling in furtherance of decisions, including, for eligible residents of Connecticut and Montana, solely automated decisions, which produce legal or similarly significant effects. 

(v) Right to Appeal. You have the right to appeal our decision regarding your request to exercise any rights described herein.

N. Supplemental Notice to Residents of California and Delaware: Privacy regulations in the United States, such as the laws of California and Delaware, require us to indicate whether we honor your browser’s “Do Not Track” settings concerning targeted advertising. We adhere to the standards set out in this Policy and do not monitor or respond to “Do Not Track” browser requests.

O. Supplemental Notice to Residents of Nevada: Nevada law gives Nevada consumers the right to request that a company not sell their Personal Information for monetary consideration to certain other parties. This right applies even if their Personal Information is not currently being sold. If you are a Nevada consumer and wish to exercise this right, please send an email with the subject line “Nevada Resident Do Not Sell Request” to privacy@applypatriotgames.com.

P. Additional Disclosures for Colorado Residents: We may sell or use your Personal Information as described in the section “How We Use Your Information” of this Privacy Policy for targeted advertising purposes.

Q. Our Privacy Team will review verified privacy rights requests and respond to you as quickly as possible. If we are unable to comply with your request due to an exception or limitation, we will explain this in writing. If we need more time, we will inform you of the reason and extension period in writing. 

R. If you would like an authorized agent to make a privacy rights request on your behalf, the agent may do so by contacting us as detailed in the “Contact Us” section below. We will ask for written, signed permission that the agent has been authorized to act on your behalf. Once written authorization is provided, we will review your privacy rights request and respond to you as quickly as possible. We will respond directly to the e-mail address provided by the authorized agent regarding the fulfillment of the privacy rights request.

S. We remind you that you have a right to lodge a complaint with a supervisory authority should you feel unsatisfied with our treatment of your Personal Information. Depending on the laws applicable to you, if you are not satisfied with our response to you, you may have the ability to appeal our response. If an appeal right is applicable to you, we will let you know in our response to you.

10. Notice of Collection of Prospective Employee Personal Information:

A. As a prospective employee, we may collect the following categories of Personal Information about you: identifiers, demographic information (such as gender and age), state or federally issued identification information, contact information, banking or other financial information, biometric data, employment related information, educational history, and audio, electronic, visual or similar information.

B. We collect this Personal Information so that we can identify you and evaluate you as a prospective employee, operate our business and best serve you. You are entitled to all the same rights as consumers set forth above.

C. If you have any questions regarding your Personal Information as a California prospective employee, please reach out using the details in the “Contact Us” section.  

11. International Data Transfers and Use. Our Services are controlled and operated by us from the United States and are not intended to subject us to the laws or jurisdiction of any state, country, or territory other than those of the United States. Any Personal Information you provide through use of the Services may be stored and processed, transferred between, and accessed from the United States and other countries which may not guarantee the same level of protection of Personal Information as the one in which you reside. However, we will handle your Personal Information in accordance with this Policy regardless of where your Personal Information is stored or accessed.

12. Third-Party Links. Our Services may contain links to other sites that we do not own or operate. Also, links to our Services may be featured on third-party services we advertise. We will only provide your Personal Information to these third parties as described in this Policy or otherwise with your consent. We provide links to third party services as a convenience to our users. These links are not intended as an endorsement of or referral to the linked services. The linked services should have separate and independent privacy statements, notices, and terms of use, which we recommend you read carefully. We do not have any control over such services, and therefore we take no responsibility and assume no liability for the manner in which the entities that operate such linked services may collect, use, disclose, secure, or otherwise treat your Personal Information.

13. Use of Artificial Intelligence (“AI”).

A. When interacting with you, we may use artificial intelligence and automated systems to enhance our customer service experience, including:

(i) Customer Service Chatbots: AI-powered chatbots assist with registration questions, account inquiries, and general support during business and non-business hours

(ii) Automated Response Systems: AI helps categorize and route customer inquiries to appropriate support staff for faster resolution

(iii) Registration Assistance: Automated systems help guide users through the registration process and identify common issues or incomplete forms

(iv) FAQ and Help Systems: AI-powered search and recommendation systems help users find relevant answers to their questions

B. When you interact with our AI customer service systems AI responses are generated based on your inquiry and our knowledge base. Your conversations  (which may include Personal Information) may be recorded and analyzed to improve service quality.

14. Updates to This Policy. We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make changes, we will update the "Effective Date" at the top of the Privacy Policy. We encourage you to review this Privacy Policy periodically.

15. Contact Us. To contact us with questions about this Policy or exercise your consumer rights, please email us at privacy@applypatriotgames.com with the subject line "[State] Consumer Request" and the relevant right identified in the body of the email.